Tatiana Szewczuk Photography
Project Type
Website for desktop and mobile
Role
UX/UI Designer
Tools
Figma, Zoom, Google Suite
Duration
5 months
The Challenge
Tatiana relied on social media to promote her photography, but lacked a centralized platform to showcase her work and convert visitors into clients.
This made it difficult to grow her client base and establish a strong personal brand.
The Solution
Designed a portfolio website to strengthen her brand and increase client acquisition, resulting in a 30% growth in clients.
What Competitors Include
I analyzed freelance photographers and photography studios to understand common patterns across successful sites.
Common Structures:
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Home
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About
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Portfolio
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Contact
Most competitors prioritize clear navigation and easy access to work, making it simple for users to explore and reach out.
Understanding Users
To understand how people book photographers, I interviewed 6 participants:
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2 existing clients
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4 potential clients​
Key Insights
Life milestones
People seek photographers for major life events (engagements, graduations, etc.)
Research
Users discover photographers through social media, then visit websites if interested
Recommendations from friends and family influence decisions
Friction Points
Lack of clear service information created confusion and hesitation.
These insights guided the structure and content of the website, ensuring users could quickly understand services and take action.
Defining the Primary User
Based on research, I identified a primary user type to guide design decisions.
Most users were unfamiliar with photography services and needed clear guidance on offerings, pricing, and next steps.
Primary Persona: First-Time Client
Design Implications
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Clearly outline services and what’s included
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Make portfolio content easy to scan and browse
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Provide a clear, visible path to contact or book
The Problem
Unclear service information made it difficult for first-time clients to understand offerings and take action.
Designing for the persona
Users primarily discovered photographers on mobile, so I prioritized a mobile-first design approach.
Iteration 1: Mobile-First Exploration
Focused on validating core user flows:
• Browsing portfolio work
• Understanding services
• Contacting the photographer
Home
Works
Contact
Iteration 2: Refining the Homepage
Removed category clutter and introduced a carousel to focus attention on key work and guide users toward booking.
Before
After
Reducing visual clutter improved scannability and clarified the path to booking.
Iteration 3: Designing for Desktop
After refining the mobile experience, I translated key improvements to the desktop layout.
Applying mobile insights to desktop:​​
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Reduced visual clutter to improve scanability
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Highlighted key portfolio work to guide user focus
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Strengthened the call-to-action to support booking behavior
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Ensured consistency across devices for a seamless experience
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Were users able to understand the overall website?
Users were generally able to navigate the website, but key areas of confusion emerged.
Key Findings:
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Users confused “Book Now” and “Contact,” expecting similar outcomes
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Some users prioritized browsing images over exploring services
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Users expected key information to be visible without scrolling
While the structure was usable, clearer actions and stronger information hierarchy were needed.
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